YouTube Traffic Strategies
You have probably had the worst misconception of youtube traffic and you’re so confused on how to rank your videos on the first page of youtube. I will walk you through this long but well-detailed guide on how to rank your youtube video in order to generate tons of traffic. Please, read through it and make sure you apply all the steps. You will be surprised to see that your videos will rank higher than you ever imagined on Youtube #1
22 Actionable Tips To Rank Your Youtube Videos
1. Keyword research
This is probably the most important step in your youtube traffic strategy.
I am assuming here that you have a general knowledge of working with spreadsheets. If not, please
Google on how to use them. Download and install a free program called Open Office (or you may have
Microsoft Office, which is a paid program, installed already).
2. General considerations:
Try to identify keywords with at least 1,000 searches per month and with less than 50,000 competitor
pages for the “Phrase” option. If you go after these types of keywords it will greatly increase the
chances to get your video on the first page of Google thereby, increasing your youtube traffic
I would also like to address here the approach of finding so-called video retainer keywords.
The idea is to type your keyword choice into Google and see if there are videos on pages 1-3 of the Google results.
If videos are there then you are likely to rank your video on one of the first Google pages too.
Conversely, if there are no videos then you should avoid such keywords.
Taking into account my own experience and the fact that Google’s algorithm always changes, my
opinion is that it is often not the case. Therefore, while I agree that this is a valuable strategy I
personally do not make it as one of the most important considerations.
3. Google Keyword Tool Research:
First, I’ll describe a long approach.
Keywords are one of the most important things to consider in your youtube traffic strategy. You should know what you are promoting and have a general idea of the main keywords. If you have
absolutely no idea what the main keywords are but at least have a website of the product or service you
could do the following:
Go to Google Keyword tool and enter your website address there. The tool will give you a set of
relevant keywords what it thinks that site is about. Export 50-100 most relevant keywords as a CSV
If you do have an idea of your main keywords or the affiliate program provides a set of keywords, paste
them in the YouTube Keyword tool, choose “Descriptive word and phrases” and click “Get keyword
ideas”. You’ll find that YouTube keyword tool will give you many results which are not relevant to your product or which have “Not enough data”. Choose those that are relevant (in most cases there will be very few) and have monthly search volume data and click “Add”. Then export added keywords as a CSV file. Combine them with your main keywords and paste into Google keyword tool. Now you have a set of keywords searched on Google and YouTube. Sort them by relevancy.
Paste your keywords in Google keyword tool, search and sort by relevancy.
Now scan through the keywords and choose several keywords with relatively high search volume and
relatively low competition value (usually they are long tail keywords – three or more word phrases). It is
difficult to give recommendations on the exact search volume values since these are Google, not
YouTube, numbers and they are very relative; but try to have broad local monthly searches more than a
thousand and medium to low competition.
Go to YouTube, paste them one by one and see what your competition is. If you see videos with the
exact keyword match in the title and hundreds of thousands of views it will be hard to rank. If there are
videos with a lot of views but no exact match in the title – it is a candidate. Based on these criteria
choose your best keyword.
Note: If you are willing to spend money, such paid programs as Market Samurai and YouTube Spy will
make these steps much easier.
4. YouTube account
First, to note, you should have a separate YouTube (and email) account for every YouTube channel
promoting similar products or services. If YouTube suspends one of your accounts, you will lose only a
few videos, not all.
To make YouTube accounts you need to have email addresses.
For those of you who do not want to have Gmail accounts or feel comfortable with Phone Verification of
a Gmail account please disregard the following paragraphs.
For those who have or would like to have many Gmail addresses: you probably know how difficult it is to
create a Gmail account without phone verification (PVA).
If you do not want to be phone verified, here is a little trick to create Gmail addresses without PVA:
– Clear browser’s cookies (assumption is that you know how to do it or Google for it)
– Use unusual (or variations/misspelling of usual) First and Last names (you can change them
– Use random password
– Security Question – choose “Write my own question”
– Do not enter recovery email
You should not have problems with PVA.
To keep things organized, it is a good idea to name each Gmail and YouTube account the same – with
your main keyword. If, for example (let’s be original), your main keyword is “dog training” then your
Gmail and YouTube usernames could be, for instance, dogtraining647. The main point here is that your
YouTube username should include your primary keyword.
(Optional) When your YouTube account is ready, go to account settings and upload a photo. Fill out one
or more of the sections (for example, interests) with keyword rich text.
5. Video uploading and page optimization
By now you have your primary keyword, YouTube account and video ready. Go to your video folder and
rename your file to your main keyword. Upload the video to YouTube. Go to “Video Manager” and wait
a few minutes until uploading and processing are completed and a video thumbnail shows an image.
Click on “Edit info”.
Each word in the title should start with a capital letter. The title should start (or at least include) with
your primary keyword.
Often, you’ll find that marketers would have only their main keyword in the title, for example, Dog
Training. Or two-three keywords arranged in a way like this: Dog Training | Dog Barking | Dog Biting.
Maybe it works for them. It does not seem to be written for humans though and probably does not
inspire people to click on such a title.
Criteria to be considered to optimize your title:
– Primary keyword
– Catchy title
– Asking a question
– Using power keywords such as discover, reveal, amazing, instant etc.
The description should start with your link.
If you do not have your own website and have a long affiliate link, you should use URL shortening
services like bit.ly. It shortens and cloaks the ugly looking link and, what is important is that it provides tracking
If you do have your own website or a squeeze page and would like to use the tracking features of bit.ly
you can use a redirect script to your bit.ly link. It also provides an additional backlink to your site.
Your link should be followed by the primary keyword. Primary keyword is the beginning of your
description body text. If you start your description text on the next line below the link, please keep in
mind that the collapsed version of description can cover the text. Therefore, if you want the viewers to
read your text, start it on the same line as the link.
You can use different sources for your description. Create it yourself, modify text from a website, copy-
paste an original article or an article from article directories (keeping their links). Two-four paragraph
text works fine for me. I try to enrich the text with related keywords, include a call to action followed by
the link again and conclude with a title variation.
– Start with the link
– Include your primary keyword in the beginning
– Depending on the text length and keyword density, consider having your primary keyword in the
middle and in the end of the text body
– Add LSI (Latent Semantic Indexing = relevant, related) keywords
– If you used a copyrighted material and did not include your credits in the video, this is the place
to include it
– Consider linking to an authority site in your description
The importance of tags for YouTube traffic is often underestimated. Often, marketers simply do not bother to do research and
optimize them. Some consider adding many tags as spamming YouTube. However, what you will find is
that you can easily rank for them, sometimes even higher than for your primary keyword. Therefore,
the more tags you add the better YouTube traffic you receive.
You should include here your primary keyword and its variations as well as the product author’s name.
Separate tags either by comma or include each tag (one tag could consist of several words) in quotes.
If you have several videos for the same niche or product and want them to appear together in the
related videos column, you should have your special tag(s) for all of them. Other tags could be different
for each video to spread out your chances of ranking for different keywords. For example, if your
product is an eBook “Dog Training” by Christian. O, it comes from a website dogtraining01.com(sample website), and you
have several videos for this product, consider all your videos to include the following group of special
dog training, dogtraning, dogtraining.com, Christian. O
Criteria for tags:
– Primary keyword
– Primary keyword variations
– Author’s name
– Product website address
– Special keywords (the same for different videos in the same niche/product)
– LSI keywords (different for different videos in the same niche/product)
– The more tags the better
If you want targeted YouTube traffic – then choose the corresponding category. If your video is general and you
want more traffic use common sense. For example, Entertainment, Music, Film, and Animation would
have more traffic than Science. Many affiliate products answer “how to” questions and correspondingly
should go to Howto & Style.
10. Video Thumbnail
It is important to have an attractive thumbnail, not just image of text or background. While some marketers believe that YouTube picks thumbnails at 1/3, 1⁄2, 2/3, and others – 1⁄4, 1⁄2, 3⁄4 of the video time-
line, I have found that it actually fluctuates around those points and random.
Therefore, if you use Animoto there is not much you can do. With Movie Maker you can edit the
original video source by inserting an image you want as a thumbnail and extending its exposure time
around the time points mentioned above. Then you re-upload the edited version. All this takes time. In
any case: you have a choice of three thumbnails you can use as your main one. A nice looking thumbnail urges people to click on your videos. Your YouTube traffic conversion can increase by 40% with a proper thumbnail design.
Comments are a very important criterion which YouTube uses to evaluate how popular videos are. You
can automatically allow comments.
However, it could also be used by competitors to kill your video. My understanding is that there are
special words such as “scam” etc. which mark your video for a review. Since YouTube wants viewers to
have a positive experience, if this happens you immediately get a 6-months warning. If video turns out to
be a copyrighted material your account can get suspended.
Therefore, if you really want to control this feature consider setting it to “Allow all comments with
12. Comment Voting
This could be used by others to manipulate your comments. But until you reach high view count it is
probably not that much of importance. You can leave the default “Yes” here.
13. Video Responses
Allow responses for the main reason that these are additional backlinks to your video.
Yes, allow this video to be rated by others.
Yes, external sites may embed and play this video. Make sure your video is watermarked.
Yes, make this video available on mobile phones and TV. You increase your YouTube traffic when you syndicate your videos by allowing all devices to access them.
If your video does not have an audio track, this is the place to add your music.
This is a great feature. You can use it in many ways: to direct viewers to what you want them to do, call
to action, watermark the clip etc. But what is important is that annotations are text and could be
crawled by Google. Use it to add at least your primary keyword.
One approach to add keywords is to minimize the text size and the time your annotation is displayed.
You can also make your text clickable to link to another YouTube video, playlist or channel.
Keep in mind though that those links are only internal for YouTube website properties.
19. Captions and Subtitles
This feature is designed for people with hearing problems. You can experiment here with your ideas.
20. Edit your video
If you want to do quick fixes, apply photo effects or experiment with music content you can do it here.
21. Your YouTube Channel
As mentioned earlier, if it is not your primary channel and you want to do minimal amount of work but
have it at least somewhat optimized – add a photo and insert a keyword rich text in your profile.
When you have several/many videos uploaded, improve your channel optimization and design (for
example, background) to encourage visitors to subscribe to your videos and channel.
Flagging is a process of users complaining-informing YouTube that your videos are in breach of
community guidelines. The result is receiving one or more warnings and depending on Youtube’s
decision – potentially permanent deletion of your account. There are many factors which could
Duplicate content and your competitors are some of them. There is no appeal process and as sad as it
sounds there is not much you can do about it. My recommendation is always backup your videos and
spread them among different YouTube accounts. Make sure you are familiar with YouTube community
It is also advisable that you stay away from the use of blackhat tricks in order to increase Youtube traffic as this could put your account at risk!
Getting youtube traffic may look so difficult for you at the beginning but you it is something you have to do so as to increase your subscriber base, your view counts, your likes, comment and increase your earnings from Adsense or from your affiliate sales.
Do you have any other tips for increasing YouTube traffic and engagements, we’ll love to hear them in the comment section.